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Summit
Athletics

Client
Elevation Wellness Inc
Date
04, May 2025
Industry
Health & Fitness
Project Duration
12 Weeks
Project Overview

Summit Athletics needed a complete brand overhaul and digital presence to match their premium fitness experience. As a rapidly growing chain of boutique fitness studios, they required a cohesive brand identity and a high-performance website that would elevate their market position and drive membership growth.

Our challenge was to create a distinctive visual identity and digital experience that would appeal to their target demographic of health-conscious professionals while communicating their unique approach to holistic fitness.

Core Brand Elements

Manufacturing Industrial
Optimizing production and supply chain operations and generational transitions
Color Palette Selection
Strategic color system with primary, secondary, and accent colors
Typography System
Selection of complementary fonts for headlines, body text, and accents
Brand Pattern & Texture
Custom patterns and textures for added visual depth
Brand Guidelines Document
Comprehensive usage rules for consistent application

Extended Brand Assets

Business Card Design
Professional card designs that reflect your new identity
Social Media Templates
Custom graphics for consistent social presence
Email Signature Design
Professional email signature incorporating your new brand
Basic Stationery Suite
Letterhead and envelope design for business correspondence
Digital Brand Kit
All files in various formats (PDF, PNG, JPG, SVG, AI) for different applications

THE DETAILS BEHIND THE WORK

Discovery & Strategy
Before any design work begins, I take time to
understand the heart of your business.
Duration: 1-2 weeks
Concept Development
With a solid strategic foundation, I develop multiple creative concepts for your review.
Duration: 2-3 weeks
Refinement & Expansion
After selecting your preferred direction, I refine and expand the visual system.
Duration: 2-3 weeks
Finalization & Delivery
The final phase includes comprehensive preparation
of all assets.
Duration: 1-2 weeks
Book a call

15-min meeting call — let’s talk?

Seamless Approach

Why choose me for your
Brand Identity

Versatile Applications
Strategic Approach
Complete Ownership
Collaborative Process
Future-Proof Design
Years of Specialized Experience
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Brand Identity Projects Delivered
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Clients Satisfaction Rate
0 %
Industry Awards and Recognition
0
Different Industries Served
0
Publications we’ve been Featured In
0
Book a call

15-min meeting call — let’s talk?

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Some Testimonials

What clients said

“They transformed our digital presence from an outdated website to an immersive brand experience. Their strategic approach and creative execution exceeded our expectations and directly contributed to our 200% growth this year”
Michael T.
CEO at Revolve Fashion
“The team doesn't just deliver beautiful design—they create solutions that solve real business problems. Our new platform has streamlined operations and created a competitive advantage in our industry.”
Maya R.
Director at Pulse Studio
FAQs

Brand Identity Design
Common Questions

How long does the entire brand identity process take?

The complete process typically takes 6-8 weeks from start to finish, depending on the complexity of the project and how quickly you provide feedback.

What if I only need a logo, not a complete brand identity?

While I specialize in comprehensive brand identities, I do offer a logo-only package. However, I always recommend considering how that logo fits into your broader visual identity.

Do you offer additional design services beyond the initial brand identity?

Yes! Many clients continue working with me for website design, marketing materials, packaging design, and other brand applications.

How many revisions are included?

The package includes two rounds of revisions for each phase. Additional revision rounds can be added at an hourly rate.

What formats will I receive my files in?

You'll receive your logo and brand assets in multiple formats suitable for both digital and print use, including AI, EPS, PDF, PNG, and JPG files.