The travel industry is highly competitive, and relying on traditional marketing isn’t enough. If your business isn’t leveraging Pinterest, you’re missing a powerful platform where travelers actively search for destinations, itineraries, and travel tips.
Unlike other social platforms, Pinterest acts as a search engine where your content stays visible for months. With the right strategy, you can drive consistent traffic, boost brand awareness, and attract travelers who are ready to book.
In this blog post, we will show you exactly how to use Pinterest to grow your travel company. From creating high-performing pins to using SEO and group boards, you’ll learn proven tactics to increase visibility, drive traffic, and convert interest into bookings.
How to Use Pinterest for Your Travel Company to Grow
Pinterest is a powerful visual platform that can help your travel company attract more customers, increase website traffic, and generate bookings. With the right strategy, you can turn Pinterest into a major source of inspiration for travelers and position your brand as an authority in the travel industry. By creating compelling content and engaging with users, you can build a loyal following and convert Pinterest users into customers.
Optimize your Pinterest profile
Your Pinterest profile is the first impression potential travelers will get of your brand, so it’s essential to make it stand out. Use a business account to access analytics and advertising features, and upload a professional logo to establish credibility. A keyword-rich bio that highlights your expertise and services will make it easier for users to find your content.
Additionally, customize your profile with a well-designed cover image that reflects your brand identity. Organize your boards strategically, ensuring each board has a clear title and description with relevant keywords. This improves your visibility in search results and helps travelers find the information they need.
Create engaging travel boards
Pinterest users seek inspiration, so creating themed travel boards is an effective way to capture their interest. Boards such as “Top Beach Destinations,” “Luxury Travel Experiences,” or “Solo Travel Adventures” provide users with curated content that aligns with their interests and aspirations. Well-organized boards also make it easier for followers to discover and save your pins.
When setting up boards, ensure that each one contains a mix of your original content and high-quality repins from reputable sources. This balance makes your account look active and valuable while increasing engagement. The more relevant your boards are to your audience’s travel goals, the more likely they are to follow and interact with your content.
Pin high-quality visuals
Since Pinterest is a visual platform, high-quality images and videos are essential for capturing attention. Use bright, vibrant images with a vertical format (2:3 aspect ratio) to ensure they stand out in the feed. Adding a small amount of text overlay with travel tips or destination names can make pins more informative and engaging.
In addition to images, consider using video pins to showcase destinations, travel itineraries, or behind-the-scenes looks at travel experiences. Short, captivating videos tend to perform well and can drive more engagement than static images. The key is to maintain consistency in your branding while delivering visually appealing content that inspires travel.
Use keywords and hashtags
Pinterest functions as a search engine, making keyword optimization crucial for visibility. Use relevant keywords in your pin titles, descriptions, and board names to ensure your content appears in search results. Think about what travelers might search for, such as “best European cities to visit” or “family-friendly vacation spots.”
Hashtags also play a role in increasing discoverability. Including trending and niche hashtags, such as #TravelInspiration or #Wanderlust, helps categorize your pins and reach a broader audience. By strategically incorporating keywords and hashtags, you improve your chances of attracting users who are actively looking for travel ideas.
Link to your website
Driving traffic from Pinterest to your website is a key goal for travel businesses. Every pin should include a link back to relevant pages on your site, whether it’s a travel blog, booking page, or destination guide. When users find valuable content, they are more likely to click through and explore further.
Make sure that the landing pages linked to your pins are visually appealing, mobile-friendly, and provide useful information. A smooth user experience encourages visitors to stay longer, increasing the chances of converting them into customers. Compelling calls to action (CTAs) on your website can further guide users toward making a booking or inquiry.
Leverage Pinterest trends
Staying updated with Pinterest Trends allows you to create content that aligns with what users are actively searching for. Popular travel topics, such as “best travel destinations for 2025” or “budget travel tips,” can help you craft timely and relevant pins that attract more engagement.
By using seasonal trends, you can also tailor your content to fit specific travel periods. For example, sharing “Top Winter Destinations” during colder months or “Summer Beach Getaways” as the weather warms up ensures your pins remain relevant. Adapting your content strategy to trending topics keeps your brand visible and engaging.
Engage with Your Audience
Building a strong community on Pinterest requires active engagement. Repin content from other travel creators, comment on popular travel pins, and respond to messages or inquiries. This interaction increases your visibility and encourages users to trust and follow your brand.
Engagement also involves collaborating with influencers or travel bloggers who have an established presence on Pinterest. By partnering with creators who share your target audience, you can expand your reach and attract new potential customers. Meaningful interactions help establish long-term relationships with users and enhance your brand reputation.
Utilize rich pins
Rich Pins provide additional details directly on your pins, making them more informative and actionable. For travel companies, Article Pins work well for blog posts about destinations, while Product Pins can highlight travel packages, accommodations, or guided tours.
By enabling Rich Pins, you allow Pinterest to pull real-time data from your website, ensuring that your pins remain updated with the latest information. This feature enhances user experience by providing more context and encouraging users to take action, whether it’s reading a blog post or booking a trip.
Run Pinterest ads
Investing in Promoted Pins can help boost your reach and drive more targeted traffic to your website. Pinterest Ads allow you to target users based on their interests, location, and search behavior, ensuring that your content reaches potential travelers who are likely to convert.
Experimenting with different ad formats, such as carousel ads or video ads, can increase engagement and improve campaign performance. Analyzing ad metrics regularly helps you refine your strategy and allocate your budget effectively for maximum results.
Track performance and adjust strategy
Pinterest Analytics provides insights into which pins are performing well and which need improvement. Monitoring metrics such as impressions, clicks, and saves helps you understand what content resonates with your audience, allowing you to refine your strategy.
Making data-driven adjustments, such as updating underperforming pins or focusing on high-performing topics, ensures continuous growth. Over time, optimizing your approach based on analytics will lead to increased engagement, more website traffic, and greater success for your travel company.
Final Thoughts
Pinterest is a powerful tool for travel companies looking to grow their online presence and attract potential travelers. By creating visually appealing pins, optimizing for SEO, and leveraging Pinterest Trends, you can drive consistent traffic to your website.
Engaging with the community and running targeted ads further enhances visibility and conversions. With a well-planned strategy, Pinterest can become a long-term asset for building brand awareness and increasing bookings for your travel business.
