How to Leverage Ubersuggest for Keyword Research

How to Leverage Ubersuggest for Keyword Research: A Step-by-Step Tutorial

In the competitive landscape of digital marketing and SEO, effective keyword research is essential for driving targeted traffic to your website. Ubersuggest, developed by renowned marketer Neil Patel, has emerged as a powerful tool for uncovering valuable keywords and optimizing content strategies.

Ubersuggest provides a user-friendly platform that combines keyword research with competitive analysis, enabling marketers and businesses to make informed decisions about their SEO efforts. By leveraging Ubersuggest effectively, you can identify high-potential keywords, understand search trends, and gain insights into your competitors’ strategies.

In this guide, we’ll delve into the key features of Ubersuggest and explore how you can harness its capabilities to conduct comprehensive keyword research. Whether you’re a seasoned SEO professional or a newcomer to digital marketing, mastering Ubersuggest will empower you to optimize your content and enhance your online visibility.

Let’s dive in and discover how to leverage Ubersuggest to unlock the full potential of keyword research for your business or website.

Key Features of Ubersuggest

Ubersuggest offers a variety of features that can be helpful for SEO and content marketing. Here are some of the key features:

  • Keyword research: Ubersuggest is perhaps best known for its ability to generate keyword ideas. You can enter a seed keyword and Ubersuggest will provide you with a list of related keywords, along with search volume, competition data, and cost-per-click (CPC) information.
  • Competitor analysis: Ubersuggest allows you to see the organic traffic and top ranking keywords for any website. This can be helpful for understanding how your competitors are ranking for relevant keywords and developing strategies to outrank them.
  • Site audit: Ubersuggest can crawl your website and identify technical SEO issues that could be preventing you from ranking higher in search results.
  • Rank tracking: Ubersuggest allows you to track your website’s ranking for specific keywords over time. This can help you see how your SEO efforts are paying off and identify areas where you need to improve.
  • Content ideas: Ubersuggest can help you brainstorm content ideas by showing you the top ranking content for a particular keyword. This can give you a good starting point for creating content that is likely to rank well in search results.

How to Create a Project in Ubersuggest for Keyword Research for free?

Here’s how to create a project in Ubersuggest for keyword research.

Step 1: Sign up for a free account

Head over to Ubersuggest’s website and register for a free account. This unlocks some of the project management features.

Ubersuggest for Keyword Research

Step 2: Add your first project

On the Ubersuggest dashboard, click on “Add Your First Project.

Ubersuggest for Keyword Research

Step 3: Provide website details

Enter your website’s URL and a name for your project. This helps you identify the project later.

Ubersuggest for Keyword Research

Step 4: Set your location

Specify the primary country or city your website targets. Use the country selection for nationwide businesses and city selection for local businesses.

Ubersuggest for Keyword Research

Step 5: Select keywords (optional)

Ubersuggest for Keyword Research

You can optionally choose keywords to track at this stage. You can add them manually, copy-paste a list, or import them from a CSV file. Remember, adding a keyword for multiple locations counts as separate entries.

Step 6: Identify competitors (optional)

Ubersuggest can help you identify competitors. You can choose from suggested competitors based on your niche or enter their website addresses manually. Connecting your project to your Google Account allows Ubersuggest to display estimated organic traffic and organic keywords for competitors (if available).

Ubersuggest for Keyword Research

Step 7: Finalize project creation

Once you’ve filled in the details, click “Next” to finalize your project creation.

Keyword Research with Ubersuggest

1. Find Keyword Ideas

The first step is to enter a seed keyword or phrase into the Ubersuggest search bar. For example, you could start with “keyword research“. Ubersuggest will then provide you with a list of related keyword ideas, including:

  • Keyword suggestions – Additional keywords and phrases related to your seed keyword.
  • Related questions – Questions that people are asking related to your keyword.
  • Prepositions – Keywords that include prepositions like “for”, “with”, etc.
  • Comparisons – Keywords that compare your topic to something else.

This gives you a wide range of keyword ideas to consider for your content and SEO strategy.

2. Analyze keyword metrics

For each keyword idea, Ubersuggest provides key metrics like:13

  • Search volume – The average monthly search volume for that keyword.
  • SEO difficulty – An estimate of how difficult it would be to rank organically for that keyword.
  • Paid difficulty – An estimate of how difficult it would be to rank for that keyword in paid ads.
  • Cost per click (CPC) – The average cost per click for that keyword in paid ads.

Use these metrics to identify keywords that have decent search volume, reasonable SEO difficulty, and align with your business goals.

3. Identify keyword opportunities

Look for keywords with lower SEO difficulty that you could realistically rank for. Also consider long-tail keywords (more specific phrases) that may have lower competition.13Ubersuggest can also show you the top ranking pages for each keyword, giving you insights into the type of content that is performing well.123

4. Expand your keyword list

Once you have a core set of target keywords, use Ubersuggest to find related keywords and variations. This can help you build out a comprehensive keyword strategy.13The tool makes it easy to find new keyword ideas, understand their performance metrics, and identify opportunities to improve your SEO and content marketing.


Ubersuggest is a valuable tool for enhancing your keyword research and SEO strategy. By leveraging its features to uncover valuable keywords, understand search trends, and analyze competitors, you can optimize your content and improve your website’s visibility in search engine results.

Make Ubersuggest a key component of your digital marketing toolkit to stay informed, adapt to evolving search trends, and drive targeted traffic to your website. Happy researching!

Frequently Asked Questions (FAQs)

Q.1. What is Ubersuggest?

Ubersuggest is a keyword research tool developed by Neil Patel. It helps users generate new keyword ideas, analyze competition, and identify content opportunities for SEO and marketing strategies.

Q.2. How does Ubersuggest help with keyword research?

Ubersuggest provides insights into keyword search volume, competition, and related terms. It helps users discover long-tail keywords and assess the difficulty of ranking for specific keywords.

Q.3. How do I perform keyword research using Ubersuggest?

Start by entering a seed keyword or domain into Ubersuggest. Review the keyword suggestions provided, filter results based on search volume and keyword difficulty, and select relevant keywords for your content strategy.

Q.4. Can Ubersuggest help with competitive analysis?

Yes, Ubersuggest allows users to analyze competitors’ websites or URLs. You can view their top-performing keywords, organic search traffic, backlink profiles, and content strategies to inform your own SEO efforts.

Q.5. Is Ubersuggest suitable for beginners?

Ubersuggest is user-friendly and suitable for beginners. The platform presents keyword data in a clear format, making it easy for users to understand and apply insights to their SEO and content planning.

Q.6. Does Ubersuggest provide historical keyword data?

Ubersuggest offers historical keyword data, including trends over time. This helps users understand seasonal trends, fluctuations in search volume, and the overall popularity of specific keywords.

Q.7. Is Ubersuggest free to use?

Ubersuggest offers both free and paid plans. The free plan includes basic keyword research features, while the paid plans provide more advanced functionalities and increased limits for keyword lookups and analysis.

Q.8. How accurate is Ubersuggest’s keyword data?

Ubersuggest’s keyword data is sourced from various sources, including Clickstream data and search engines. While it provides valuable insights, users should also validate data with other tools and sources for comprehensive research.

Q.9. Can Ubersuggest be used for content ideation?

Yes, Ubersuggest helps with content ideation by suggesting relevant topics and keywords based on user input. It assists in identifying trending topics, popular questions, and content gaps within specific niches.

Leave a Comment

Your email address will not be published. Required fields are marked *